Case Studies

Throughout my work, I’ve consistently transformed complex or outdated communications materials into succinct, compelling, and visually appealing deliverables that engage audiences and elevate brand presence.

My approach involves refining the narrative to highlight what matters most, enhancing the design to align with contemporary aesthetics, and ensuring every element—from color palettes to typography—adheres to established brand standards.

Whether working within existing systems or spearheading a seamless migration to new platforms, I bring both strategic thinking and technical expertise to ensure smooth transitions and cohesive, impactful results.

Community Health Law Project Annual Report

Objective
Modernize CHLP's Annual Report to better communicate the organization's mission, achievements, and impact while appealing to a broader audience.

Updated Annual Report - Fiscal Year 2023

Updated Cover Page

Introduced a bold, branded cover with a striking hero image and clear title, immediately engaging readers and setting a professional tone.

Previous Cover Page

A text-heavy cover that lacked visual hierarchy or compelling imagery.

New Table of Contents Page

Converted Page 2 into a separate Table of Contents for simplicity and organization. Concise section titles and strategic spacing help readers quickly find what they need.

Previous Organization Timeline Page

A lengthy narrative of milestones spanning 46 years was presented without clear organization, leaving readers to sift through dense text to find meaningful highlights.

Updated Letter from the Executive Director

The letter now features a welcoming layout, a professional portrait, and concise paragraphs that highlight key messages and invite readers to connect with the organization’s leadership.

Previous Letter from the Executive Director

The letter from the Executive Director was presented as one long, text-heavy block, lacking visual appeal and making it difficult for readers to connect with the message or the organization’s leadership vision.

Updated Board of Trustees Page

Cleanly organized trustee names and a succinct mission statement create an approachable, at-a-glance overview of leadership and purpose.

Previous Board of Trustees Page

The board of trustees’ information was arranged in large, unstructured paragraphs, resulting in a hard-to-follow layout that made it challenging for readers to identify key individuals.
Buried contact details in a dense block of text.

Updated Impact Highlights Page

Introduced high-quality images, pull quotes, and bold headings that highlighted success stories, creating an emotional connection with readers.

Previous Impact Highlights Page

This section featured cluttered, poorly designed charts and unclear data labels, making it difficult for readers to understand the full extent of the organization’s reach or how individuals benefited from its work.

Updated Financial Statement

Designed accessible charts and graphs with color-coding and concise labeling, allowing readers to grasp financial health at a glance.

Previous Financial Statement

The Statement of Financial Position relied on dense, overly complex tables filled with fine print and no visual aids, overwhelming readers and making it nearly impossible to quickly interpret key financial data or understand the organization’s fiscal health.

Updated Success Stories Page

Carefully selected the year’s most impactful success stories and rewrote them in clear, approachable language, ensuring readers quickly grasp the organization’s real-world impact.

Previous Year in Review Page

This page provided an overwhelming amount of dense text and statistics without compelling visuals, making it hard for readers to grasp key achievements or get an engaging overview of the organization’s annual impact.

Ann Klein Advocate Awards

Dedicated an entire page to this premier fundraising and exposure event, incorporating the event’s elegant branding elements to underscore its importance and lend it a sense of prestige.

Year in Review (Page 2) & Ann Klein Advocate Awards

The second page of the Year in Review and the announcement of the Ann Klein Advocate Awards were tucked together without clear separation or hierarchy, blending important updates into a confusing presentation that lacked emphasis and visual interest.

Updated Grants & Programs Page

Highlighted the year’s most notable grants and programs, including a key grant supporting the state’s expanded NJSave program, clearly showcasing the breadth and impact of the organization’s fiscal-year initiatives.

Previous Programs and Services Page

The section buried key initiatives in dense paragraphs without clear labels or visuals, making it hard to understand each offering’s purpose or see its true impact.

Updated Funders Page

Displayed each funder’s logo prominently, creating an instantly recognizable wall of support that acknowledges their generosity and visually reinforces their partnership with the organization.

Previous Advisory Board Page

The advisory board page was overwhelming and felt unnecessary. It offered a long, dense list of names with little context, making it difficult for readers to see the value these advisors brought.

New Contact Us Final Page

Organized contact info and resources into easy-to-read columns, integrated clickable links, and ensured a clean, brand-consistent finish.

Previous Final Page

The organization’s services were buried at the end of the report, presented in dry, technical language that lacked a human angle, making it harder for readers to understand the real-world impact of our work.